Over the last year we’ve seen a STAMPEDE to social.
It’s been popping off. Brands everywhere are blasting their social klaxons and furnishing marketing budgets with a new found adoration for pocket platforms. Well, the clever brands are anyway. But are they doing it right? Probably not.
There are many questions, you see: How do we prove the ROI of social? What content should we create? What channels should we prioritise?
Fear not. We’ve got you.
We live for this stuff. Over the coming months, we’ll be diving headfirst into consumer research and surfacing triumphantly with a mass of insightful content. Trust us, you’ll want to know what we know.
Let’s kick things off by seeing how you’re currently doing.
Check your social score below:
Check in with our Stampede To Social series below:
Attribution and ROI
15/09 - 18/09
Believe it or not, ROI isn’t the name of your neighbour’s handyman. It’s an essential tool for navigating the world of social.
In this piece we interview different brands about their customer ROI mode ls and throw out some hot Cubakan tips on how you can smash attributing social media.
TOV & Strategy
21/09 - 25/09
Huzzah! This week is all about developing a Strategy and Tone Of Voice (TOV) on social, which is trickier than you think.
From the “brill brands oozing with confidence ‘coz they’re fucking GREAT at their job and don’t they flaming know it”, to the “demure gentility and intelligence emanating from the upper-echelons of brand image”...and everything in between; we’ll demonstrate how to find your voice. We’ll also teach you how to strategise. Aren’t we kind.
Content Creation
28/09 - 02/10
Don’t just be content – be blown away by your content. What should you be creating to hit your objectives? And how?
Like a scene from Inception, this week’s content covers everything content. All you need to know from podcasts to interviews, static posts and more. Thumb-stoppingly useful.
Social is a lot of things; one thing it isn’t is regulated. With fake news being five times more likely to spread than actual news*, brand safety is an ever-increasing area of importance for our clients.
It’s essential that you understand how your brand responds to social movements and/or potential crises, and how your consumers will view this. This week shows you how to (and how not to) do just that.
*source: The Social Dilemma, Netflix
Brand
Safety
05/10 - 09/10
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