Brand Safety on Social Media
In this video, we combine quant and qual consumer insights with interviews from Georgie Cutten (BP) and Lauren Sams (Cubaka), providing you with everything you need to know about brand safety on social.
“Less than 15% of consumers would be likely to buy from a brand that came out against a cause they believe in. ”
Navigating the social side of social movements
In this article, Amanda Christensen (Marketing Manager - Cubaka) examines how brands can navigate social movements.
“Almost a third of Gen Z say that staying silent on social issues would make them less likely to buy from a brand. ”
Brand Safety for Media Planning
In this article, we go over some of the ways brands can mitigate brand safety risks while media planning on social.
“Nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that is safe.”
In this video, we discuss consumers’ relationship with influencers in 2020, how your brand should navigate the influencer market, and how to ensure they have a positive impact on your brand.
“70% of people in the UK said they ‘don’t trust’ a lot of what they see on social platforms, including posts from brands. ”
