How long does it take to get the lowdown on quantitative/qualitative consumer insights? Five minutes 39. Yup.
With interviews from Simon Rutherford (CEO - Cubaka) and Georgie Cutten (Retail Social Media - BP), this is an essential watch for an introduction to ROI and Attribution on social.
Bring on the detail! This article is a thorough guide on the dos and don'ts of ROI and attribution. Here we answer the questions and queries we constantly receive from clients. You’re on the inside now.
Need more fuel on social? In this podcast, we sit down with Georgie Cutten (Retail Social Media - BP) to discuss the work she and the team at BP undertook to establish an ROI model for their global social media activity. Fill on up.
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