In this video, we combine quant and qual consumer insights with interviews from Hayden Scott (PR and Social Media Manager - PlayOJO) and Amanda Christensen (Marketing Manager - Cubaka) , providing you with everything you need to know about social content.
“The top three places consumers want to see content are Instagram in-feed, Facebook, and Instagram Stories”
How to Create Irrelevant Content
In this article, Oliver Honess (Partner - Cubaka) examines why brands often fail to create content that wins time with audiences.
“Quality of visual design made customers believe brands’ content on social media, coming second only behind a friend or family member following or engaging with them.”
Podcast
Changing the Content Game with PlayOJO
In this podcast, we sat down with Hayden Scott (PR and Social Media Manager - PlayOJO) to discuss how he and his team use gamification to create thumb-stopping content on social.
“Over 90% of consumers say ads are more intrusive today than they were just two years ago - DoubleVerify”
Crafting Content for GenZ
In this article, Amanda Christensen (Marketing Manager - Cubaka) takes a look at the changing needs and wants from GenZ. Examining how brands can create content that wins time with GenZ audiences.
“What a brand says on their social media accounts is believed to be the most truthful form of media communications from brands.
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