Warning: top secrets revealed. In this video, we combine Tone Of Voice quantitative/qualitative insights with the real-life human voices of Thomas Markland (Cubaka) and Jessica Riches (Head of Social Content - Avanti West Coast/Virgin Trains), who discuss combining a killer TOV with social strategy. An essential listen for anyone that uses words. Which is everyone.
“We asked over 1500 consumers to name the last brand they saw or engaged with on social media, and received over 600 unique responses - that’s a lot of content to cut through.”
“91% of social media users regularly see irrelevant ads.”
How TOV Can Transform Your Brand’s Social.
Listen up! One company that’s truly nailed their social TOV is Avanti West Coast/Virgin Trains. Allow head of social content, Jessica Riches, to transport you into her world of online trains, explaining all about how she and her team developed their immensely successful TOV.
“When asked to recall the last brand they saw or engaged with on social media, the most frequent response was ‘I don’t know.’”
