Playojo is a dream client for any agency, they are brave, bold and on a mission to entertain audiences on social.
In 2019 Cubaka were tasked to grow brand awareness and engagement for playojo competing against some of the biggest spenders on social.
For gambling brands it’s not always easy to stand out on social. Our feeds are saturated with adverts from the big names.
To grab peoples attention while on their morning scroll we devised an influencer and guerilla social campaign that promised to win time with audiences and create a huge amount of positive sentiment for Playojo.
To stand out amongst the perfectly manicured and art director instagram feeds of influencers we created the anti influencer advert.
Working with well known influencers we created a series of adverts that couldn’t look worse!
We combined some of the countries favorite influencers with terrible green screen effects and a script written by the intern.
And, it bloody worked!
1.9 million
Youtube
impressions
Our content received national press coverage
114
Pieces of
PR coverage
2.8 million
The number of
paid media
impressions at £0.06
P
